• Marketing 5.0Remove filter
• Clear filters

1. 

   Marketing 5.0: AI-Enabled Consumer Engagement and Brand Management

   Visalakshi, R.; Chidambara Selvi, S.

   2026Book ChapterBooks & Book ChaptersOpen access

   Marketing has undergone a significant transformation, evolving from product-centric approaches to holistic consumer-centered ecosystems enhanced by digital technologies. Marketing 5.0 represents the intersection of human-centric values and advanced artificial intelligence (AI), enabling organizations to…

Export this page’s citations: RIS (Zotero, Mendeley, EndNote) BibTeX