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   Marketing 5.0: AI-Enabled Consumer Engagement and Brand Management

   Visalakshi, R.; Chidambara Selvi, S.

   2026Book ChapterBooks & Book ChaptersOpen access

   Marketing has undergone a significant transformation, evolving from product-centric approaches to holistic consumer-centered ecosystems enhanced by digital technologies. Marketing 5.0 represents the intersection of human-centric values and advanced artificial intelligence (AI), enabling organizations to…

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