3 items

  1. A Study on the Relationship Between Consumer Perception and Willingness to Pay for Organic Products

    Sathiya Bama, M. V.

    2026Journal ArticleJournal ArticlesOpen access

    The growing awareness of health and environmental sustainability has significantly increased the demand for organic products. This study examines the relationship between consumer perception and their willingness to pay (WTP) for organic products. It…

  2. Analysis of Consumer Behavior and Gold Usage

    Gayathri, M.

    2025Journal ArticleJournal ArticlesOpen access

    This study examines the multifaceted motivations behind consumer gold usage, moving beyond its traditional role as a simple commodity. It explores gold's significance as a financial investment, a cultural and social symbol, and a…

  3. The Influence of Social Media Marketing on Consumer Purchasing Behavior

    Anandhiprabha, A.

    2025Journal ArticleJournal ArticlesOpen access

    In today’s digital age, social media has become a dominant force in shaping consumer behavior. This study explores the influence of social media marketing on consumer purchasing decisions, particularly through platforms such as Instagram,…

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