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423 items

  1. AI ana the Changing role of Teachers in Higher Education

    Gomathi Devi, P.

    2026Journal ArticleJournal ArticlesOpen access

    Artificial Intelligence (AI) is increasingly transforming higher education by changing the way teaching, learning, assessment, research, and academic administration are carried out. AI-powered applications such as generative AI, intelligent tutoring systems, automated assessment tools,…

  2. A Study on Students satisfaction towards the ethical use of AI tools among College students

    Gomathi Devi, P.

    2026Book ChapterBooks & Book ChaptersOpen access

    Artificial Intelligence (AI) tools have become an important part of higher education by supporting students in learning, research, assignments, and academic activities. The ethical use of these tools is essential to maintain academic integrity,…

  3. Ethical Challenges in the use of AI among College Students

    Gomathi Devi, P.

    2026Journal ArticleJournal ArticlesOpen access

    Artificial Intelligence (AI) tools have become an integral part of higher education by supporting students in learning, research, assignments, and academic activities. However, the increasing use of AI tools has also raised several ethical…

  4. Impact of GST on Online sellers

    Gomathi Devi, P.

    2026Conference PaperConference PapersOpen access

  5. Eco-Friendly and Energy-Efficient Computing

    Gomathi Devi, P.

    2026Conference PaperConference PapersOpen access

    The concept of green and energy-efficient computing has become an essential strategy for tackling the environmental and economic issues that arise from the rapid expansion of information technology. The growing reliance on computers, data…

  6. A Study on Students’ Attitude and Perceptions Towards the Ethical Use of Artificial Intelligence Tools in Higher Education With Special Reference to UG Commerce Students in Pollachi Taluk

    Gomathi Devi, P.

    2026Journal ArticleJournal ArticlesOpen access

    Artificial Intelligence (AI) tools have become an important part of higher education by supporting students in academic activities such as assignments, research, content writing, and exam preparation. This study aims to examine the attitudes…

  7. Eco-Friendly and Energy-Efficient Computing for Sustainable Development

    Gomathi Devi, P.

    2026Book ChapterBooks & Book ChaptersOpen access

    The concept of green and energy-efficient computing has become an essential strategy for tackling the environmental and economic issues that arise from the rapid expansion of information technology. The growing reliance on computers, data…

  8. Impact of GST on Online Sellers and Marketplace Platforms

    Gomathi Devi, P.

    2026Book ChapterBooks & Book ChaptersOpen access

    TheimplementationoftheGoodsandServicesTax(GST)hasprofoundlytransformed the operationsofonlinemarketplacesinIndia.Thesedigitalplatformsfacilitateinteractions betweenbuyersandsellersfortheexchangeofgoodsandservicesovertheinternet,withnotable examplesincludingAmazon,Flipkart,andMeesho.TheintroductionofGSTestablisheda uniform indirecttaxsystemthatreplacedamyriadoftaxes,includingVAT,servicetax,and exciseduty,therebystreamliningthetaxationprocessfore-commerceenterprises.TheGST frameworkmandatesregistrationfore-commercesellersandincorporatestheTaxCollectedat Source(TCS)mechanismfore-commerceoperators.Theseinitiativesenhancetaxcompliance, promote transparencyinonlinetransactions,andfacilitateimprovedoversightofdigitalbusiness activities.Insummary,GSThassignificantlycontributedtotheregulationofonline marketplaceswhilefosteringthegrowthofIndia'sdigitaleconomy.

  9. Impact of GST on Online Sellers and Marketplace Platforms

    Gomathi Devi, P.

    2026Conference PaperConference PapersOpen access

    TheimplementationoftheGoodsandServicesTax(GST)hasprofoundlytransformed the operationsofonlinemarketplacesinIndia.Thesedigitalplatformsfacilitateinteractions betweenbuyersandsellersfortheexchangeofgoodsandservicesovertheinternet,withnotable examplesincludingAmazon,Flipkart,andMeesho.TheintroductionofGSTestablisheda uniform indirecttaxsystemthatreplacedamyriadoftaxes,includingVAT,servicetax,and exciseduty,therebystreamliningthetaxationprocessfore-commerceenterprises.TheGST frameworkmandatesregistrationfore-commercesellersandincorporatestheTaxCollectedat Source(TCS)mechanismfore-commerceoperators.Theseinitiativesenhancetaxcompliance, promote transparencyinonlinetransactions,andfacilitateimprovedoversightofdigitalbusiness activities.Insummary,GSThassignificantlycontributedtotheregulationofonline marketplaceswhilefosteringthegrowthofIndia'sdigitaleconomy.

  10. Artificial Intelligence and Digital Dominance: Shaping the Future World Order

    Visalakshi, R.

    2026Book ChapterBooks & Book ChaptersOpen access

    Artificial Intelligence (AI) has emerged as the defining technological force shaping India's digital economy in the mid-2020s, layering onto a decade of Digital Public Infrastructure (DPI) investment - Aadhaar, the Unified Payments Interface (UPI),…

  11. Artificial Intelligence in Human Resource Management: Transforming Talent Acquisition, Employee Engagement, and Performance Management

    Visalakshi, R.; Sahana, K.; Swathi, P.; Boopathi, D. and others

    2026Book ChapterBooks & Book ChaptersOpen access

    Artificial intelligence has moved from a peripheral experiment to a structural feature of human resource management. This chapter examines how AI is reshaping three interlocking pillars of the HR function: talent acquisition, employee engagement,…

  12. Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi

    Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others

    2026Book ChapterBooks & Book ChaptersOpen access

    The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…

  13. A Study on Students’ Attitude and Perceptions Towards the Ethical Use of Artificial Intelligence Tools in Higher Education With Special Reference to UG Commerce Students in Pollachi Taluk

    Gomathi Devi, P.

    2026Journal ArticleJournal ArticlesOpen access

    Artificial Intelligence (AI) tools have become an important part of higher education by supporting students in academic activities such as assignments, research, content writing, and exam preparation. This study aims to examine the attitudes…

  14. Eco-Friendly and Energy-Efficient Computing for Sustainable Development

    Gomathi Devi, P.

    2026Book ChapterBooks & Book ChaptersOpen access

    The concept of green and energy-efficient computing has become an essential strategy for tackling the environmental and economic issues that arise from the rapid expansion of information technology. The growing reliance on computers, data…

  15. Impact of GST on Online Sellers and Marketplace Platforms

    Gomathi Devi, P.

    2026Book ChapterBooks & Book ChaptersOpen access

    TheimplementationoftheGoodsandServicesTax(GST)hasprofoundlytransformed the operationsofonlinemarketplacesinIndia.Thesedigitalplatformsfacilitateinteractions betweenbuyersandsellersfortheexchangeofgoodsandservicesovertheinternet,withnotable examplesincludingAmazon,Flipkart,andMeesho.TheintroductionofGSTestablisheda uniform indirecttaxsystemthatreplacedamyriadoftaxes,includingVAT,servicetax,and exciseduty,therebystreamliningthetaxationprocessfore-commerceenterprises.TheGST frameworkmandatesregistrationfore-commercesellersandincorporatestheTaxCollectedat Source(TCS)mechanismfore-commerceoperators.Theseinitiativesenhancetaxcompliance, promote transparencyinonlinetransactions,andfacilitateimprovedoversightofdigitalbusiness activities.Insummary,GSThassignificantlycontributedtotheregulationofonline marketplaceswhilefosteringthegrowthofIndia'sdigitaleconomy.

  16. Impact of GST on Online Sellers and Marketplace Platforms

    Gomathi Devi, P.

    2026Conference PaperConference PapersOpen access

    TheimplementationoftheGoodsandServicesTax(GST)hasprofoundlytransformed the operationsofonlinemarketplacesinIndia.Thesedigitalplatformsfacilitateinteractions betweenbuyersandsellersfortheexchangeofgoodsandservicesovertheinternet,withnotable examplesincludingAmazon,Flipkart,andMeesho.TheintroductionofGSTestablisheda uniform indirecttaxsystemthatreplacedamyriadoftaxes,includingVAT,servicetax,and exciseduty,therebystreamliningthetaxationprocessfore-commerceenterprises.TheGST frameworkmandatesregistrationfore-commercesellersandincorporatestheTaxCollectedat Source(TCS)mechanismfore-commerceoperators.Theseinitiativesenhancetaxcompliance, promote transparencyinonlinetransactions,andfacilitateimprovedoversightofdigitalbusiness activities.Insummary,GSThassignificantlycontributedtotheregulationofonline marketplaceswhilefosteringthegrowthofIndia'sdigitaleconomy.

  17. Artificial Intelligence and Digital Dominance: Shaping the Future World Order

    Visalakshi, R.

    2026Book ChapterBooks & Book ChaptersOpen access

    Artificial Intelligence (AI) has emerged as the defining technological force shaping India's digital economy in the mid-2020s, layering onto a decade of Digital Public Infrastructure (DPI) investment - Aadhaar, the Unified Payments Interface (UPI),…

  18. Artificial Intelligence in Human Resource Management: Transforming Talent Acquisition, Employee Engagement, and Performance Management

    Visalakshi, R.; Sahana, K.; Swathi, P.; Boopathi, D. and others

    2026Book ChapterBooks & Book ChaptersOpen access

    Artificial intelligence has moved from a peripheral experiment to a structural feature of human resource management. This chapter examines how AI is reshaping three interlocking pillars of the HR function: talent acquisition, employee engagement,…

  19. Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi

    Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others

    2026Book ChapterBooks & Book ChaptersOpen access

    The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…

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