4 items

  1. Strategic Trends Defining the Future of Social Media and Influencer Marketing Thought-Leadership Style

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    Social media and influencer marketing have evolved from being experimental communication tools to becoming strategically important elements of modern marketing ecosystems. The rapid progress in digital platforms, artificial intelligence, and data analytics—along with changing…

  2. Strategic Trends Defining the Future of Social Media and Influencer Marketing Thought-Leadership Style

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    Social media and influencer marketing have evolved from being experimental communication tools to becoming strategically important elements of modern marketing ecosystems. The rapid progress in digital platforms, artificial intelligence, and data analytics—along with changing…

  3. Transforming the startup Ecosystem with AI

    Gomathi Devi, P.

    2025Book ChapterBooks & Book ChaptersOpen access

    The rapid advancement and adoption of artificial intelligence (AI) are transforming the startup ecosystem, enabling new levels of innovation, efficiency, and competitiveness. This article explores the impact of AI on startups, highlighting key trends,…

  4. Data Analytics for Business Decision-Making

    Visalakshi, R.

    2025Book ChapterBooks & Book ChaptersOpen access

    In today’s fast-changing business environment, decisions can no longer rely solely on intuition or past experience. Organizations generate vast amounts of data through customer interactions, financial transactions, digital platforms, and operational systems, making data…

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