10 items

  1. Discipline as a Foundational Pillar of Learning in the Ancient Indian Education System – A Deep Drive into the System

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    In the ancient Indian education system, discipline was regarded as the foundation of learning and character formation. Education was not limited to the acquisition of knowledge; it aimed at the holistic development of an…

  2. Awareness and Perception of Digital Transformation among Skill-Oriented Youth in Rural Areas: Evidence from E-Education and E-Payment Platforms

    Gayathri, M.; Vijaya Chithra, T.

    2026Journal ArticleJournal ArticlesOpen access

    Digital transformation has become a fundamental force reshaping economic, educational, and social systems worldwide. In developing economies such as India, the rapid expansion of digital infrastructure, increased smartphone penetration, and widespread internet accessibility have…

  3. Customer Awareness and Perception of Healthcare Services

    Gayathri, M.; Vijaya Chithra, T.

    2026Journal ArticleJournal ArticlesOpen access

    Healthcare services play a vital role in promoting the well-being and longevity of individuals. With rapid advancements in medical science and the integration of digital technologies, healthcare delivery has become more efficient and accessible.…

  4. Strategic Trends Defining the Future of Social Media and Influencer Marketing Thought-Leadership Style

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    Social media and influencer marketing have evolved from being experimental communication tools to becoming strategically important elements of modern marketing ecosystems. The rapid progress in digital platforms, artificial intelligence, and data analytics—along with changing…

  5. Strengthening Inclusive Growth through Digital Governance: Evaluating GST Reforms and Fiscal Federalism in Tamil Nadu

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    Digital governance has emerged as a critical instrument for promoting transparency, efficiency, and inclusiveness in public financial management. In India, the implementation of the Goods and Services Tax (GST) marked a transformative shift toward…

  6. Digital Market Dominance: Emerging Trends and Business Implications

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    The rapid advancement of digital technologies has fundamentally transformed the competitive landscape of global markets, enabling firms to achieve unprecedented levels of market dominance through innovation, data-driven decision-making, and platform-based business models. Digital market…

  7. Strategic Trends Defining the Future of Social Media and Influencer Marketing Thought-Leadership Style

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    Social media and influencer marketing have evolved from being experimental communication tools to becoming strategically important elements of modern marketing ecosystems. The rapid progress in digital platforms, artificial intelligence, and data analytics—along with changing…

  8. Strengthening Inclusive Growth through Digital Governance: Evaluating GST Reforms and Fiscal Federalism in Tamil Nadu

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    Digital governance has emerged as a critical instrument for promoting transparency, efficiency, and inclusiveness in public financial management. In India, the implementation of the Goods and Services Tax (GST) marked a transformative shift toward…

  9. Digital Market Dominance: Emerging Trends and Business Implications

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    The rapid advancement of digital technologies has fundamentally transformed the competitive landscape of global markets, enabling firms to achieve unprecedented levels of market dominance through innovation, data-driven decision-making, and platform-based business models. Digital market…

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