
Factors Influencing Customers’ Adoption and Usage of UPI Apps, With Special Reference to Pollachi Taluk
Rajagopalan, S.; Umamaheswari, M.
This study investigates the factors influencing customers’ adoption and usage of UPI (Unified Payments Interface) apps, with special reference to Pollachi Taluk. The primary objective is to understand how socio-economic variables and user perceptions…
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