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  1. Factors Influencing Customers’ Adoption and Usage of UPI Apps, With Special Reference to Pollachi Taluk

    Rajagopalan, S.; Umamaheswari, M.

    2026Journal ArticleJournal ArticlesOpen access

    This study investigates the factors influencing customers’ adoption and usage of UPI (Unified Payments Interface) apps, with special reference to Pollachi Taluk. The primary objective is to understand how socio-economic variables and user perceptions…

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