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AI-Driven Assistive Technologies Supporting Inclusive Education under NEP 2020: Opportunities, Challenges, and Future Directions
Visalakshi, R.; Chidambara Selvi, S.
Inclusive education has become a central objective of educational reforms worldwide, aiming to ensure equitable access to quality learning for students with diverse abilities, socio-economic backgrounds, and linguistic identities. In India, the National Education…

AI Based Adaptive Assessment supporting NEP 2020 Learning Reforms
The National Education Policy (NEP) 2020 emphasizes learner-centric pedagogy, competency-based education, and continuous formative assessment. Traditional assessment systems in India often fail to address learner diversity and inclusivity. Artificial Intelligence (AI)-based adaptive assessment systems…

Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…

Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…

Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…

Smart Marketing with AI: Predictive Consumer Insights for Promoting Tenkasi Tourism
Tourism marketing is undergoing a paradigm shift with the integration of Artificial Intelligence (AI). Predictive consumer insights enable tourism destinations to design targeted, personalized, and effective promotional strategies. This study explores the role of…
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