6 items

  1. AI-Driven Assistive Technologies Supporting Inclusive Education under NEP 2020: Opportunities, Challenges, and Future Directions

    Visalakshi, R.; Chidambara Selvi, S.

    2026Conference PaperConference PapersOpen access

    Inclusive education has become a central objective of educational reforms worldwide, aiming to ensure equitable access to quality learning for students with diverse abilities, socio-economic backgrounds, and linguistic identities. In India, the National Education…

  2. AI Based Adaptive Assessment supporting NEP 2020 Learning Reforms

    Chidambara Selvi, S.

    2026Conference PaperConference PapersOpen access

    The National Education Policy (NEP) 2020 emphasizes learner-centric pedagogy, competency-based education, and continuous formative assessment. Traditional assessment systems in India often fail to address learner diversity and inclusivity. Artificial Intelligence (AI)-based adaptive assessment systems…

  3. Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi

    Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others

    2026Book ChapterBooks & Book ChaptersOpen access

    The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…

  4. Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi

    Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others

    2026Book ChapterBooks & Book ChaptersOpen access

    The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…

  5. Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi

    Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others

    2026Book ChapterBooks & Book ChaptersOpen access

    The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…

  6. Smart Marketing with AI: Predictive Consumer Insights for Promoting Tenkasi Tourism

    Chidambara Selvi, S.

    2025Conference PaperConference PapersOpen access

    Tourism marketing is undergoing a paradigm shift with the integration of Artificial Intelligence (AI). Predictive consumer insights enable tourism destinations to design targeted, personalized, and effective promotional strategies. This study explores the role of…

Export this page’s citations: RIS (Zotero, Mendeley, EndNote) BibTeX