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  1. Strategic Trends Defining the Future of Social Media and Influencer Marketing Thought-Leadership Style

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    Social media and influencer marketing have evolved from being experimental communication tools to becoming strategically important elements of modern marketing ecosystems. The rapid progress in digital platforms, artificial intelligence, and data analytics—along with changing…

  2. Strategic Trends Defining the Future of Social Media and Influencer Marketing Thought-Leadership Style

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    Social media and influencer marketing have evolved from being experimental communication tools to becoming strategically important elements of modern marketing ecosystems. The rapid progress in digital platforms, artificial intelligence, and data analytics—along with changing…

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