4 items

  1. A Study on Criteria for Product Selection and Recalling Potential of Tv Commercials with Specific Reference to Consumer Non-Durables (Tooth Paste, Shampoo, Bath Soap, Talcum Powder)

    Vidwakalyani, R.; Anu Shruthi, P.

    Journal ArticleJournal ArticlesOpen access

  2. Role of Education in Women Empowerment

    Sathiyabama, M. V.; Vidwakalyani, R.; Indirapriyadharshini, B.; Kiruthika, T. and others

    Conference PaperJournal ArticlesOpen access

  3. A Study on College Student’s Perception towards Celebrity Endorsement

    Indirapriyadharshini, B.; Giri, N.; Vidwakalyani, R.; Ramya, R.

    Journal ArticleJournal ArticlesOpen access

  4. Purchase influence in Television Advertisements

    Vidwakalyani, R.; IndiraPriyadharshini, B.; Rajasekaran, D.

    Journal ArticleJournal ArticlesOpen access

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