Digital Transformation of Consumer Markets: Opportunities and Structural Risks in E-Commerce and D2C Ecosystems
Digital technology's expansion has drastically altered consumer markets globally. E-commerce and Direct-to-Consumer (D2C) are now major disruptors in how goods are made, sold, marketed, and engaged with consumers. In India, rapid growth in digital…
Harnessing Emerging Technologies for Sustainable Growth, Security and Global Competitiveness
As emerging technologies, including artificial intelligence (AI), blockchain, the internet of things (IoT), cloud computing, quantum computing, 5G networks, and cybersecurity solutions, continue to advance at a rapid pace, they are transforming both the…
Challenges in Data Governance, Privacy, and Digital Sovereignty
Data Governance, Privacy, and Digital Sovereignty have become essential components of the digital era. Effective data governance ensures the proper collection, management, security, and utilization of data while maintaining transparency and accountability. Privacy focuses…
Digital Tourism Strategies for Destination Development and Promotion in Tamil Nadu
Chidambara Selvi, S.; Sahana, K.; Swathi, P.
The rapid advancement of digital technologies has significantly transformed the tourism industry by reshaping the way destinations are promoted, accessed, and experienced. Digital tourism utilizes platforms such as social media, mobile applications, and online…
Eco-Friendly and Energy-Efficient Computing
The concept of green and energy-efficient computing has become an essential strategy for tackling the environmental and economic issues that arise from the rapid expansion of information technology. The growing reliance on computers, data…
Impact of GST on Online Sellers and Marketplace Platforms
TheimplementationoftheGoodsandServicesTax(GST)hasprofoundlytransformed the operationsofonlinemarketplacesinIndia.Thesedigitalplatformsfacilitateinteractions betweenbuyersandsellersfortheexchangeofgoodsandservicesovertheinternet,withnotable examplesincludingAmazon,Flipkart,andMeesho.TheintroductionofGSTestablisheda uniform indirecttaxsystemthatreplacedamyriadoftaxes,includingVAT,servicetax,and exciseduty,therebystreamliningthetaxationprocessfore-commerceenterprises.TheGST frameworkmandatesregistrationfore-commercesellersandincorporatestheTaxCollectedat Source(TCS)mechanismfore-commerceoperators.Theseinitiativesenhancetaxcompliance, promote transparencyinonlinetransactions,andfacilitateimprovedoversightofdigitalbusiness activities.Insummary,GSThassignificantlycontributedtotheregulationofonline marketplaceswhilefosteringthegrowthofIndia'sdigitaleconomy.
Empowering from the Shadows: women’s economic rise through informal work in India
The informal economy in India serves as a critical pillar of livelihood for millions, especially women, who find in it both opportunity and autonomy in the absence of formal sector access. This paper examines…
AI-Powered Sustainable Marketing and Consumer Analytics
The convergence of artificial intelligence (AI), sustainability, and marketing analytics marks a paradigm shift in how businesses engage with environmentally-conscious consumers. As organizations face pressure to adopt sustainable practices, AI-driven technologies have emerged as…
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