2 items

  1. Impact of Digital Platforms and E-Commerce on Women-Led Enterprises

    Archanaa, P.

    2025Book ChapterBooks & Book ChaptersOpen access

    The rise of digital platforms and e-commerce has transformed business practices, offering new opportunities for women entrepreneurs to expand their enterprises. This study focuses on women-led enterprises and examines how digital platforms support business…

  2. AI as a Driver of Business Growth and Innovation

    Mohana Sundari, T.

    2025Book ChapterBooks & Book ChaptersOpen access

    Artificial Intelligence (AI) is rapidly transforming the landscape of business strategy, offering Unprecedented opportunities for innovation, efficiency, and competitive advantage. In an era where data is the new oil, AI-driven technologies have emerged as…

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