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246 items

  1. The Strategic Role of Multidisciplinary Academic Research and Practice

    Mohana Sundari, T.

    2025Book ChapterBooks & Book ChaptersOpen access

    This book chapter explores the transformative impact of Artificial Intelligence (AI) in ecommerce, focusing on personalized customer experiences and sustainable practices. It delves into AI's role in revolutionizing customer interactions, optimizing pricing strategies, and…

  2. AI’s Impact on Entrepreneurship and Job Creation in India

    Visalakshi, R.; Supriya, R.; Ashwin, A.

    2025Book ChapterBooks & Book ChaptersOpen access

    Artificial Intelligence (AI) has emerged as one of the most transformative technologies of the 21st century, profoundly reshaping the contours of entrepreneurship and job creation worldwide. In India, where a young demographic profile intersects…

  3. Artificial Intelligence, Workforce Transformation and Digital Skills for Developing the Indian Economy: A Descriptive Study

    Gurusamy, P.

    2025Book ChapterBooks & Book ChaptersOpen access

    As artificial intelligence (AI) continues to reshape industries and job roles, the need for workforce transformation has never been more critical. This article explores the essential digital skills required to thrive in an AI-driven…

  4. AI in Digital Marketing and Consume Insight

    Saranya, D.

    2025Book ChapterBooks & Book ChaptersOpen access

  5. AI as a Driven of Business growth and innovation

    Shanmuga Priya, M.

    2025Book ChapterBooks & Book ChaptersOpen access

  6. AI in Risk Management and Fraud Detection

    Gomathi Devi, P.

    2025Book ChapterBooks & Book ChaptersOpen access

    Artificial Intelligence (AI) is transforming the way organizations identify, assess, and mitigate risks, while also revolutionizing fraud detection. Traditional risk management models often struggle with the speed, scale, and complexity of modern threats. AI,…

  7. Transforming the startup Ecosystem with AI

    Gomathi Devi, P.

    2025Book ChapterBooks & Book ChaptersOpen access

    The rapid advancement and adoption of artificial intelligence (AI) are transforming the startup ecosystem, enabling new levels of innovation, efficiency, and competitiveness. This article explores the impact of AI on startups, highlighting key trends,…

  8. AI as a Driver of Business Growth and Innovation

    Shanmuga Priya, M.

    2025Book ChapterBooks & Book ChaptersOpen access

  9. AI as a Driver of Business Growth and Innovation

    Mohana Sundari, T.

    2025Book ChapterBooks & Book ChaptersOpen access

    Artificial Intelligence (AI) is rapidly transforming the landscape of business strategy, offering Unprecedented opportunities for innovation, efficiency, and competitive advantage. In an era where data is the new oil, AI-driven technologies have emerged as…

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