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Industry 5.0 and the Future of Sustainable Green Tourism
Industry 5.0 in tourism represents a paradigm shift where advanced technologies like AI, IoT, and block chain are integrated with human-centered sustainability practices to create a more eco-friendly and personalized travel experience. Unlike Industry…
Marketing 5.0: AI-Enabled Consumer Engagement and Brand Management
Visalakshi, R.; Chidambara Selvi, S.
Marketing has undergone a significant transformation, evolving from product-centric approaches to holistic consumer-centered ecosystems enhanced by digital technologies. Marketing 5.0 represents the intersection of human-centric values and advanced artificial intelligence (AI), enabling organizations to…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Strengthening India–Malaysia Economic Cooperation Through Digital Trade and Innovation
Visalakshi, R.; Chidambara Selvi, S.
India and Malaysia share a longstanding diplomatic and economic relationship, which has grown stronger over the years. As the world moves toward digital integration and smart economies, there is a growing need for both…
Digital Transformation and Women Entrepreneurship: A Study of Tenkasi’s Emerging Startup Ecosystem
The digital revolution is reshaping entrepreneurship across the globe, enabling marginalised groups, especially women, to participate more actively in business creation and growth. This study examines the emerging startup ecosystem of Tenkasi, Tamil Nadu,…
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