Al Driven Startups – Measuring 9 Sustainability Impact: Kpis and SROI In Tourism Startups

Abstract

This study explores the importance of measuring sustainability in tourism startups by examining common Key Performance Indicators (KPIs) and the application of Social Return on Investment (SROI) as a tool to assess impact. Sustainability measurement enables startups to balance economic growth with social and environmental responsibility, ensuring long-term viability. The research highlights how KPIs help track financial, customer, environmental, social, and operational performance, while SROI provides a comprehensive monetaty valuation of social and environmental benefits. The findings emphasize that effective impact measurement improves decision-making, transparency, and stakeholder trust, fostering responsible tourism development. The study offers practical suggestions for startups to implement sustainability measurement frameworks and enhance their contributions to sustainable development goals.